Services Offered

Through this Website I offer independent consulting services in the following areas:

• AI SEO & Answer Engine Optimisation (AEO) – structuring content to rank in Google Search and appear in AI-generated answers including Google AI Overviews, Perplexity, and Bing Copilot.
• Technical SEO & Site Architecture – crawlability audits, Core Web Vitals, structured data (schema/JSON-LD), log file analysis, and site architecture review.
• Generative Engine Optimisation (GEO) & LLM Visibility – entity SEO, Knowledge Graph optimisation, and brand citation strategy for ChatGPT, Gemini, and other LLMs.
• SEO-Driven Lead Generation – funnel architecture, CRM integration (HubSpot, GoHighLevel), and revenue attribution modelling.
• AI Automation & AI Clones – deploying AI-powered assistants, WhatsApp automation, and voice AI (VAPI) for lead qualification and booking.
• Analytics & ROI Attribution – GA4 configuration, GTM setup, Looker Studio dashboards, and multi-touch attribution.
• Business Growth Advisory – strategic consulting for IT agencies and SEO firms, including service packaging, positioning, and inbound system design.

The specific scope, deliverables, timelines, and pricing for each engagement are agreed separately in a written proposal or service agreement before work commences.

Engagement & Service Agreements

An engagement begins only after both parties have agreed in writing to a proposal, statement of work, or service contract (“Agreement”). These Terms apply to all Agreements unless explicitly superseded by written terms in a specific contract signed by both parties.

Submitting a contact form, booking a discovery call, or exchanging emails does not constitute an Agreement or create any obligation on either party until a formal proposal has been accepted and payment received (or an alternative arrangement confirmed in writing).

I reserve the right to decline any engagement at my sole discretion without providing a reason.

Fees & Payment

Fees are as stated in the applicable Agreement. Retainer engagements start from USD $400 per month; project-based and advisory fees are quoted individually based on scope and complexity.

• Invoicing. Invoices are issued at the start of each billing period or as specified in the Agreement.
• Payment terms. Payment is due within 7 days of invoice date unless otherwise stated in the Agreement.
• Late payments. Overdue invoices may incur a late fee of 2% per month on the outstanding balance. I reserve the right to suspend Services until outstanding amounts are settled.
• Currency. Fees are quoted in USD unless a different currency is agreed in writing.
• Taxes. You are responsible for any applicable taxes, duties, or levies in your jurisdiction. Fees quoted do not include GST, VAT, or equivalent taxes unless stated.
• Refunds. Retainer fees paid in advance are non-refundable once the billing period has commenced and work has begun. Refund requests for unused portions of project fees will be assessed case by case.

Results & Disclaimers

Case study results and client testimonials featured on this Website represent outcomes achieved for specific clients under specific conditions. Past results are not a guarantee of future performance.

I guarantee revenue traceability – that I will build measurable attribution systems so you can see the impact of SEO on your pipeline – but I do not guarantee specific ranking positions, traffic volumes, lead quantities, or revenue outcomes.

Google, Bing, Perplexity, OpenAI, and other search and AI platforms change their systems frequently and without notice. I am not liable for ranking drops or reduced visibility caused by platform algorithm updates.

Intellectual Property

My materials

All strategies, frameworks, templates, training materials, reports, and tools I develop (including AI clone configurations, automation workflows, and proprietary SEO methodologies) remain my intellectual property unless the Agreement explicitly transfers ownership in writing.

Deliverables

Upon receipt of full payment, you receive a non-exclusive, non-transferable licence to use the specific deliverables created for your project (e.g., content, schema markup, dashboards). You may not resell, sublicence, or represent these deliverables as your own work to third parties without my written consent.

Your materials

You retain full ownership of your brand assets, website content, data, and business information you share with me. You grant me a limited licence to use these materials solely for the purpose of delivering the agreed Services.

Website content

All content on gagansheron.com – including text, graphics, case studies, and methodology descriptions – is protected by copyright and may not be reproduced without written permission.

Confidentiality

Both parties agree to keep confidential any proprietary, sensitive, or non-public information shared during the engagement (“Confidential Information”). This includes business strategy, client data, financial figures, and technical infrastructure details.

Confidential Information may not be disclosed to third parties without the other party’s written consent, except where required by law or court order.

I may request a mutual Non-Disclosure Agreement (NDA) before detailed discovery conversations in particularly sensitive industries. Clients may also request an NDA prior to sharing sensitive business information.

This obligation survives termination of the engagement for a period of two (2) years.

Client Responsibilities

To enable me to deliver the Services effectively, you agree to:

• Provide timely access to your website, Google Search Console, GA4, CRM, and any other platforms required.
• Respond to requests for information, approvals, or content within the timelines stated in the Agreement (typically 3–5 business days).
• Ensure that all content, products, and services on your website comply with applicable laws and do not infringe third-party rights.
• Not use the Services for any unlawful, deceptive, or black-hat SEO purposes, including activities that violate Google’s Webmaster Guidelines.
• Notify me promptly of any significant website changes, rebrands, or technical deployments that may affect the campaign.

Delays caused by late client responses may affect delivery timelines. I am not liable for delays or underperformance resulting from insufficient client cooperation.

Limitation of Liability

To the fullest extent permitted by applicable law, my total liability for any claim arising from or related to these Terms or the Services shall not exceed the total fees paid by you in the three (3) months preceding the event giving rise to the claim.

I am not liable for any indirect, incidental, consequential, or punitive damages, including loss of profits, loss of data, loss of business, or reputational harm, even if I have been advised of the possibility of such damages.

I am not responsible for losses arising from:

• Search engine algorithm changes or platform policy updates.
• Actions taken by third-party tools, platforms, or service providers.
• Your failure to implement recommendations in a timely manner.
• Inaccurate or incomplete information provided by you.
• Events outside reasonable control (force majeure).

Termination

By the client

You may terminate a monthly retainer by providing written notice at least 30 days before the next billing date. Fees already paid for the current billing period are non-refundable.

By the consultant

I may terminate the engagement with 14 days’ written notice for any reason, or immediately if:

• Payment remains outstanding beyond 14 days of the due date;
• You engage in conduct that is unlawful, abusive, or in violation of these Terms;
• Continuing the engagement would require me to act against applicable laws or professional standards.

Upon termination, I will deliver any completed work product to you within 7 business days. Each party will return or destroy the other’s Confidential Information.

Website Use

This Website is provided for informational purposes. You agree not to:

• Use automated tools to scrape, copy, or republish Website content without permission.
• Attempt to gain unauthorised access to any part of the Website or its infrastructure.
• Introduce malicious code, viruses, or harmful content.
• Use the Website in any way that violates applicable laws or regulations.

The Website may contain links to third-party websites. These are provided for convenience only; I do not endorse and am not responsible for their content or practices.

I make no warranty that the Website will be uninterrupted, error-free, or free of viruses. Access may be suspended for maintenance or updates without prior notice.

Privacy & Data

When you submit a contact form, book a call, or engage my Services, I collect personal information (name, email address, phone number, business details) to respond to enquiries and deliver the Services.

This information is not sold to third parties. It may be shared with tools I use to deliver Services (e.g., CRM platforms, scheduling tools) strictly for that purpose.

You have the right to request access to, correction of, or deletion of your personal data at any time by contacting me at the contact form at gagansheron.com/contact-us.

A full Privacy Policy will be published on this Website. Until then, these provisions govern data handling. By using this Website or engaging my Services you consent to this data use.

Governing Law & Disputes

These Terms are governed by the laws of India. Any disputes arising from these Terms or the Services will first be attempted to be resolved through good-faith negotiation between the parties.

If negotiation does not resolve the matter within 30 days, disputes will be subject to the exclusive jurisdiction of the courts of Punjab, India.

For international clients, both parties may agree in writing to alternative dispute resolution mechanisms such as arbitration under ICC or SIAC rules.

Changes to These Terms

I reserve the right to update these Terms at any time. Updated Terms will be posted on this page with a revised effective date. Continued use of the Website or Services after updates constitutes acceptance of the revised Terms.

For active client engagements, material changes to Terms will be communicated via email with 14 days’ notice before they take effect.

Contact

For questions about these Terms, to request a copy, or to raise a concern, please contact: